Skip to Main Content
menu
919.776.7655 Contact Us Sign Up: News
Get
App | | Get
App
Sign Up: News Apply Online Pay Online Forms Resident Portal

SHA Welcomes Karol Kuri Public Relations Manager

Date Posted: 10/25/2025
Category: Housing News

Karoll Echeverri Kuri headshot.

Karoll Echeverri Kuri
Fayetteville, NC 28303
910.578.1804
[email protected]

Self-motivated, strategic thinker well-versed in organizational strategies, marketing, branding, outreach, and communications. Enjoys the application of lean thinking and places an emphasis on the need to continually evolve. Well-rounded experience and capable of adapting to a variety of situations. Passionate about overcoming obstacles and enjoying overcoming challenges. Excelling in creative endeavors, including but not limited to designing a new product and innovative concepts. I believe that good leadership means empowering a team to work towards the overall goals of the company and constantly striving to set the bar higher.

SKILLS

  • Making and Implementing Decisions
  • Social Media and Digital Marketing
  • Event Creation and Management For Organizations
  • Military Experience/Veteran
  • Languages: Proficient In Spanish, Microsoft Office, and Adobe Platforms
  • Effective Communication
  • Strategic Thinking
  • Organizational Behavior and Development
  • Public Relations
  • Outreach
  • Communications Background
  • Non-Profit Background
  • Grant Writing Knowledge

MERAKI CREATIVE AGENCY, Fayetteville, NC
Founder, Freelance Consultant - 2017 - Present

Organizational and Marketing

  • Intake and Prepares contracts for events, invoices, and logistics for all events. Monthly, there are about 25+ events for Meraki Creative Agency.
  • Create, assess and refine marketing plans grounded in knowledge of objectives and market analysis.
  • Prepare comprehensive marketing plans to meet the long-range plan of the affiliate.
  • Develop external collateral to include brochures, annual reports, newsletters, etc.
  • Develop external communications to include electronic communications, such as e-news, e-blasts, web content, and social media.
  • Leads the marketing team in developing and implementing marketing, advertising, outreach, and promotional initiatives.

Communication

  • Writes all press releases, event invitations, and other copy assigned and approved by the Chief Executive Officer.
  • Manage written agreements, including contract negotiation and term review.
  • Coordinate all interviews with news media, newspapers, and magazines.
  • Responsible for the management of detailed media budgets, settlement reconciliations, and recap summaries for facility events.
  • Arrange radio interviews, television interviews, and newspaper interviews for appropriate affiliate staff.
  • Make presentations to churches, civic groups, media, and community groups.
  • Oversee and update website, marquee, and in-arena address systems (including flyers, posters, TV creative.

Human Resources

  • Ensured confidentiality of all personal, office, and employee information.
  • Provided administrative support with payroll, calendars, meetings, and training events.

CORPORATE EXPERIENCE

VILLAGE BAPTIST CHURCH, Fayetteville, NC
Director of Communications, November 2023 - May 2024

  • Design and execute a communication strategy and branding.
  • Develop the voice of The Village Baptist Church through its general communications in collaboration with leadership.
  • Ensure consistency in messaging and visuals throughout the church, including any design carried out by other ministry departments.
  • Network, partner, assign, develop, and manage graphic design projects and video production with paid and volunteer artists.

Website, The Village App, and Social Media

  • Expand VBC's online presence by integrating web, mobile, and social media applications.
  • Evaluate and track engagement on all communication channels.
  • Creatively build followings on various social media outlets.
  • Manage ongoing social media interaction and messaging.
  • Design marketing and advertising initiatives directed at our local community, leveraging web and social media applications.
  • Keep the website up to date, continually working to improve user feedback, engage new users, and improve our SEO.
  • Keep our app up to date, continuing to monitor it to provide users with the most current information, designing new forms and tabs to encourage participation and connection members of The Village, and continuing to prioritize enhancing the user interface.

General Communications

  • Manage workflow and priorities for graphic design and production. Partner with pastors and directors of all ministries in developing custom communication strategies. Determine the most effective communication strategies with concern for return on investment. 
  • Manage copywriting, content development, and editing for all church communications, including bulletin, website pages, social media, brochures, emails, videos, etc.
  • Design and print all printed materials produced, including business cards, serve cards, connect cards, on-campus signage, letterhead, giving envelopes, flyers, invite cards, life group brochure, community outreach brochure, Reilly Road brochure, etc.

FAYETTEVILLE AREA HABITAT FOR HUMANITY, Fayetteville, NC
Director of Development and Communications, February 2020 - May 2021

  • Utilize experience and professional judgment to develop and implement donor cultivation and solicitation programs.
  • Recruit new staff and volunteers for the organization.
  • Develop and sustain productive relationships with major gift constituencies, including business, corporate sponsors, and individual donors.
  • Direct and support the fundraising efforts to the Board, staff, and volunteers.
  • Develop and implement annual giving programs, including but not limited to direct mail, matching gifts, monthly giving, and online giving.
  • Manage the database relating to donors, donor recognition, and fundraising activity.
  • Develop and write, update and evaluate the annual fund plan.

Marketing

  • Prepare comprehensive marketing plans to meet the long-range plan of the affiliate.
  • Develop external collateral to include brochures, annual reports, newsletters, etc.
  • Develop external communications to include electronic communications, such as e-news, e-blasts, web content, and social media.

Communication

  • Writes all press releases, event invitations, and other copy assigned and approved by the Chief Executive Officer.
  • Coordinate all interviews with news media, newspapers, and magazines.
  • Arrange radio interviews, television interviews, and newspaper interviews for appropriate affiliate staff.
  • Make presentations to churches, civic groups, media, and community groups.

Public Relations

  • Develop public relations activities in support of special events and fundraisers with input from the Director of Faith and Community Relations and the Chief Executive Officer.
  • Procure financial and "in-kind" donations from local businesses and the public in support of marketing fundraising events.

Administration

  • Creating, posting, and uploading internal and external job listings for the accuracy of job descriptions.
  • Documenting data entry and reporting functions related to personnel.
  • Provide weekly and monthly reports as required by the CEO.
  • Manage logistical details for special events.
  • Manage logistical and informational details for public relations, marketing, and all communication.

Special Events

  • Develop special events that will raise funds for FAHFH.
  • Work with FAHFH staff to coordinate volunteers for special events.
  • Work with the Development Committee to support fundraising efforts.

Additional responsibilities

  • Schedule interviews for candidates and volunteers.
  • Assisted with new employee onboarding and ensured all pre-employment assessments for prospective candidates.
  • Works with the CEO to prepare an annual budget for resource development activities that include fundraising activities.
  • Exercise professional discretion in seeking out and scheduling opportunities to make informational presentations to churches, businesses, civic organizations, and other community groups.
  • Develop relationships with the local nonprofit and philanthropic community for informational exchange and support.
  • Serve on the monthly Development Committee and use sound judgment and expertise to guide and create a team approach for implementing fundraising techniques aimed at building and sustaining donors.
  • Assist with follow-up callings, mailings, appeal letters, and other activities related to building strong donor relationships and enhancing donor confidence in the organization.
  • Prepare regular reports that evaluate fundraising efforts and develop monthly progress reports.

NON-PROFIT EXPERIENCE

VETERANS BUSINESS OUTREACH CENTER
Business Counselor and Marketing Advisor - October 2018 - June 2019

  • Developing marketing concepts to expand the center and Veterans starting new businesses.
  • Responsible for leading social media marketing, including developing brand recognition and generating content for different media outlets.
  • Trusted advocate and advisor for clients (Active Duty, Veterans, Spouses, and National Guard).
  • Responsible for business development strategies for organizations and businesses.
  • Overhauled program to tighten focus, streamline operations, and foster an atmosphere of empowerment. Outsourced selected operations to local providers, connected the program with other local businesses, and Veterans.
  • Created a program for Veterans Businesses to connect and learn from each other to create better organizational structure and to create exposure.
  • Help organize and launch VBOC First Women's Conference for Veterans and Spouses.
  • Connected the Veterans Business Outreach Center with the Fayetteville community and created awareness and exposure to the center.

 

EDUCATION

  • WALDEN UNIVERSITY, Minneapolis, Minnesota
    Doctorate in Business Administration with a concentration in Social Impact Management - Present

  • AMERICAN MILITARY UNIVERSITY, Charlestown, West Virginia
    Master's in Business Administration with Marketing and Human Resources Concentration, Dec 2016

  • AMERICAN MILITARY UNIVERSITY, Charlestown, West Virginia
    Bachelor of Arts in International Relations with a concentration in Latin American Studies, Dec 2015